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News

Vacation Rental Data and Revenue Management Conference Set for Sep. 15 -17

Vacation Rental Data and Revenue Management Conference Set for Sep. 15 -17
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Amy Hinote
July 28, 2020

VRM Intel is hosting the Second Annual Vacation Rental Data and Revenue Management Conference, September 15 – 17, 2020. This educational summit, presented by AirDNA, Beyond Pricing, Pricelabs, and Rented.com, will be held online and is designed to help property managers increase profitability by creating and implementing data-driven revenue management strategies.

In the vacation rental industry, data management and revenue management disciplines are transforming in front of our eyes.

Historically, property managers determined pricing based on a combination of fixed seasons and days of the week. Today, to maximize profitability and occupancy, managers find themselves needing to:

  • Understand comparative data,
  • Segment properties and create competitive sets,
  • Identify and analyze key performance indicators,
  • Create revenue management strategies,
  • Establish rate rules,
  • Maximize technology solutions, and
  • Monitor and evaluate performance with a watchful eye on profitability.

It’s not easy, and the industry does not yet have established best practices for vacation rental revenue management, but we are getting closer.

The Vacation Rental Data and Revenue Management Conference (DARM) is designed to help professional PMs examine 2020 performance and understand available data sources, property segmentation, comp sets, breakeven points, KPI metrics, and pricing strategies as ingredients of a sound revenue strategy.

While we would love to have this conference in Denver as planned, due to Covid-19, we must host this in an online format. As a result, we will be putting an additional focus on education, and we’re confident that this curriculum will advance your understanding of data/revenue management and will help you realize a new level of profits and occupancy for your company and for your homeowners.

Tuesday, Sep. 15:  Data

>> 2020 VR performance, overview, KPIs, data sources (comparative, internal, property, marketing), segmentation, and comp sets

Wednesday, Sep. 16:  Revenue Management and Pricing Strategies

>> Revenue management components, hotel strategies vs VR strategies, profitability, VR tactics, booking window and daily rate translations into weekly and longer term rates, and homeowner metrics/communications

Thursday, Sep. 17:  Technology

>> Going from strategy to implementation, pricing tools, software user groups, channel management, in-house vs outsource, and evaluation

With the online format, the cost to attend has been cut to $299, and participants will receive access to all sessions and recordings, the DARM conference workbook, a certificate of completion, and exclusive DARM resources.

Click here to register and we hope to see you there!

Special thanks to our sponsors:

>> Original Article: Data and Revenue Management Conference, VRM Intel

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News
July 28, 2020
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Amy Hinote @https://www.twitter.com/vrmintel

Amy Hinote is the founder and editor-in-chief of VRM Intel Magazine, which provides news, information and resources for the professionally managed vacation rental industry. With a background in finance and over 15 years in the vacation rental industry, Hinote has worked with property management companies, technology companies, intermediaries and investors, and provides insider information about the growing vacation rental industry. She also founded the data company, now known as Key Data Dashboard, which provides aggregated market intelligence and reporting for vacation rental managers. Hinote resides between Alabama's Gulf Coast and Evanston, Illinois.

Related Itemsconferencedataeducationpricingrevenue managementshort-term rentalvacation rental

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Vacation Rental News

  • Airbnb reaches out to city officials to influence “transitional travel reopening plans”
    NewsAugust 5, 2020
  • Vrbo’s Lisa Chen: “We’ve started seeing encouraging improvement in U.S. traveler demand.”
    NewsAugust 1, 2020
  • Vacation Rental Data and Revenue Management Conference Set for Sep. 15 -17
    NewsJuly 28, 2020
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